Summary
Publisher Deep Silver and developer Starbreeze Studios have revealed that, while the launch wasn’t perfect,Payday 3made its money back in just two weeks. The new heist shooter certainly hasn’t had much to celebrate lately with a troubled launch and ongoing problems. The title received mixed reviews at best, and server crashes rendered it unplayable for large periods of time. Indeed, for a time after launch,Payday 2was actually ten times more popular thanPayday 3.
On top of these initial problems, Starbreeze Studios has also struggled to get the game back on track since then. ThefirstPayday 3patch was delayed multiple times, and the developer was forced to apologize repeatedly to the community for the ongoing irritations. Still, it seems that, despite all of these hiccups, there’s some good news for the game and its developer and publisher.
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As reported byIGN, both Starbreeze Studios and Deep Silver owner Embracer Group have confirmed thatPayday 3managed to make back the money spent on its production in under two weeks. Released on September 21, it seems that the title broke even by the end of the month. Starbreeze CEO Tobias Sjögren even stated that “interest in the game and initial sales exceeded our expectations.” Of course, he also acknowledged that sales subsequently slowed due to server stability and bugs.
This news may help to assuage the concerns of investors but, given the ongoing frustration among fans, it’s likely that the game isn’t out of the woods just yet.Payday 3finally released Patch 1.0.1at the beginning of November, it addressed some of the bigger bugs, but it’s not yet clear if this will be enough to bring players back. On this front, Embracer Group sounds less optimistic, predicting that the game’s return on investment will be “below management expectations” going forward.
AsPayday 3is ultimately designed as a live-service game, success won’t be measured by short-term sales but by long-term player engagements. On this score, Starbreeze still has plenty of work to do. ThePayday 3developer offered an update on the title’s progressback in October but, in general, the company has received criticism for failing to consistently communicate with its community. If it’s unable to convince these fans to givePayday 3a second chance, the future for the game could be bleak, whether it’s able to break even or not. Fans will want to watch for developments among the player base and future statements from Starbreeze in the coming weeks.
Payday 3
WHERE TO PLAY
Step out of retirement back into the life of crime in the shoes of the Payday Gang, the envy of their peers and the nightmare of law-enforcement wherever they go. Several years after the crew’s reign of terror over Washington DC has ended, they assemble once again to deal with the threat that roused them out of early retirement.The legendary Payday Crew, dreaded by the law and underworld alike, is back. Ripped from their peaceful retirement to rejoin the criminal world by a new threat, one born from the chaos the Crew left in their wake. In order to identify and crush this new threat, the Crew is leaving their Washington DC roots behind them and moving to New York City. A new location will bring with it new challenges, but also new opportunities for a heister with a plan.A professional heister knows it takes planning, hard work and a good amount of luck in order to execute a successful heist. In PAYDAY 3 the choice is put in the hands of the players, deciding how to tackle the heist, whether you sneak or go in guns blazing, whether you let your hostages go or keep them around as pawns, whether you go at it alone or bring friends. The choices are endless and in your hands, they will vastly change how the game plays.
