Can There Ever Be Too Much Star Wars? Disney Wants To Figure It Out
Back in 2012 when Disney addedStar Warsto its already enviable intellectual property catalogue, it was clear purchasing Lucasfilm for a mere $4.05 billion would prove to be a bargain in just a few years. By 2018, Disney had already made back the money it invested on film revenue alone, on top of all the income generated from licensing deals andStar Warsmerchandise. Ever since the sale took place, George Lucas has had a hard time walking away completely fromStar Wars, always making himself available for discussing subsequent Disney projects to varying degrees of involvement on each, all the way up toThe Mandalorian....